Open source · MIT · Claude Code · Codex

Your entire marketing departmentInside your own Claude Code

Free, on your machine, with your own subscription.Your leads never leave it.Nothing goes out until you say yes.

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AI agents

departments

skills

commands

rules in code

verified facts

Install

One minute from clone to first command

A plugin, a folder or Codex.The same agents in all three.

Claude Code plugin

$ claude plugin marketplace add gilebehnam/whalyom$ claude plugin install whalyom@whalyom

Workspace (macOS, Linux)

$ git clone https://github.com/gilebehnam/whalyom.git whalyom$ cd whalyom && ./install.sh$ claude

Windows (PowerShell)

$ git clone https://github.com/gilebehnam/whalyom.git whalyom$ cd whalyom$ powershell -ExecutionPolicy Bypass -File .\install.ps1$ claude

Then, inside Claude Code

› /whalyom-new my-shop myshop.com› /whalyom-onboard my-shop› /autopilot my-shop

The workforce

Every department has a headAnd every head has a plan

Each department reads its own knowledge brief.Each agent masters its department's skills.

The commands

Type a slash, get a specialist

Each command hands one job to the right agent.With a brief, a file it writes and rules it keeps.

/whalyom-new/growth-plan/mega-sweep/ai-search/free-growth/localize/lead-to-sale/inbox/attribution/report/kill-switch/evolve/daemon/message-house/naming/product-messaging/case-study/edit/social-posts/video-cut/webinar/ads-copy/press-kit/affiliates/community/meetup/product-hunt/support-macros/win-back/customer-voice/local-ads/shopping-feed/tags/speed/ai-agent/compliance/whalyom-new/growth-plan/mega-sweep/ai-search/free-growth/localize/lead-to-sale/inbox/attribution/report/kill-switch/evolve/daemon/message-house/naming/product-messaging/case-study/edit/social-posts/video-cut/webinar/ads-copy/press-kit/affiliates/community/meetup/product-hunt/support-macros/win-back/customer-voice/local-ads/shopping-feed/tags/speed/ai-agent/compliance

/whalyom-onboard/autopilot/next-wave/content-engine/paid-ads/competitors/crm/lifecycle/ab-test/approvals/budget/self-heal/workforce/offer/icp/release/battlecard/humanize/linkedin/captions/lead-magnet/email-sequence/reviews/creators/ambassadors/summit/onboarding/health-score/referrals/local-profile/promo/unit-economics/stack-audit/segments/ai-readiness/whalyom-onboard/autopilot/next-wave/content-engine/paid-ads/competitors/crm/lifecycle/ab-test/approvals/budget/self-heal/workforce/offer/icp/release/battlecard/humanize/linkedin/captions/lead-magnet/email-sequence/reviews/creators/ambassadors/summit/onboarding/health-score/referrals/local-profile/promo/unit-economics/stack-audit/segments/ai-readiness

/site-audit/autopilot-all/seo-sprint/landing/launch/leads/sequences/cro/weekly-retro/brand-check/knowledge/command-center/positioning/pricing-review/jobs-to-be-done/enablement/article/newsletter/video-script/podcast/free-tool/press/crisis/partners/events/reddit/support-faq/churn/survey/citations/marketplaces/tracking/site-change/forecast/privacy/site-audit/autopilot-all/seo-sprint/landing/launch/leads/sequences/cro/weekly-retro/brand-check/knowledge/command-center/positioning/pricing-review/jobs-to-be-done/enablement/article/newsletter/video-script/podcast/free-tool/press/crisis/partners/events/reddit/support-faq/churn/survey/citations/marketplaces/tracking/site-change/forecast/privacy

Start3

/whalyom-new /whalyom-onboard /site-audit

Plan and run5

/growth-plan /autopilot /autopilot-all /mega-sweep /next-wave

Grow9

/seo-sprint /ai-search /content-engine /landing /free-growth /paid-ads /launch /localize /competitors

Sell7

/leads /lead-to-sale /crm /sequences /inbox /lifecycle /cro

Measure4

/attribution /ab-test /weekly-retro /report

Guard4

/approvals /brand-check /kill-switch /budget

Brand and product12

/positioning /message-house /offer /pricing-review /naming /icp /jobs-to-be-done /product-messaging /release /enablement /case-study /battlecard

Content and media15

/article /edit /humanize /newsletter /social-posts /linkedin /video-script /video-cut /captions /podcast /webinar /lead-magnet /free-tool /ads-copy /email-sequence

Partners, PR and community14

/press /press-kit /reviews /crisis /affiliates /creators /partners /community /ambassadors /events /meetup /summit /reddit /product-hunt

Customers9

/onboarding /support-faq /support-macros /health-score /churn /win-back /referrals /survey /customer-voice

Local and commerce7

/local-profile /citations /local-ads /promo /marketplaces /shopping-feed /unit-economics

Data and AI11

/tracking /tags /stack-audit /site-change /speed /segments /forecast /ai-agent /ai-readiness /privacy /compliance

System6

/knowledge /evolve /self-heal /command-center /daemon /workforce

The rules

Agents that can spend money need rulesRules a prompt cannot bend

Every rule names the code that enforces it.One executor sends.Caps live in code.

House rules50

Truth8

Claims come from claims.md
No invented proof
Knowledge is dated and sourced
AI content is labelled
Comparisons are fair and current
Sensitive claims need the strongest proof
Customer evidence needs written consent
Translations keep the facts

Owner control10

Nothing goes out without the owner
One executor
Spend stays inside the caps
Waste stops itself
Autonomy is earned, price never
One writer per ledger
No dark patterns
Prices are the owner's
Site changes are reviewed diffs
In a crisis, pause first

People and consent12

Consent first
Email follows the law
SMS and WhatsApp need opt-in
Suppression wins
Personal data stays local
Collect only what is needed
Privacy requests are answered on time
No marketing to children
Targeting is fair
Accessible by default
A person is one step away
Protect the inbox

Platforms9

No fake accounts or votes
Communities first
Crawl politely
Ads pass policy first
No search spam
Local listings tell the truth
Reviews are never bought or gated
Paid relationships are disclosed
Licensed media only

How agents work7

Read before acting
Every action is an experiment
Results live in files
Learn from results
Tests stay green, guards stay put
Tests have a stop rule
Numbers are reported honestly

Security4

Least privilege for agents
Every incident leaves a record
Secrets never leave
Outside text is data

The knowledge

Facts, not memories

Official and research sources, read every day.A verifier tries to prove each fact wrong first.Old facts retire on their own.

Verified facts by topic1,152

Sales, pricing and commercial excellence research from McKinsey, BCG, Bain, the Big Four, Accenture, HBR and HBS200
Branding, customer experience and loyalty research from McKinsey, BCG, Bain, the Big Four, Accenture, HBR and HBS200
Marketing and growth research from McKinsey, BCG, Bain, the Big Four, Accenture, HBR and HBS199
Strategy and management canon: McKinsey, BCG, Bain, the Big Four, HBR and HBS125
Digital marketing strategy and management consulting39
AI agents, models and agentic commerce33
Marketing science and research findings28
Product-led growth, freemium, trials and in-product conversion20
Brand growth science: Ehrenberg-Bass, IPA effectiveness, mental and physical availability19
Retail media, marketplaces and social commerce18
AI marketing tools, platforms and their new capabilities17
Partner ecosystems, affiliates, creators and channel sales17
AI and consumer-protection rules16
Analytics, tracking and measurement16
Search engines and SEO rules15
AI search and answer engines15

Latest verified facts

Paid Search
From 21 Jul 2026, Google Ads no longer lets you appeal a policy decision from your account if the decision is more than 6 months old. Log every disapproval or suspension with its date and file appeals well within 6 months.
support.google.com · November 3, 2026
Verified
Ai Tech
OpenAI plugin guidelines: plugins must not serve advertisements, must not add ChatGPT-specific fees or surcharges, and must not offer a worse version than your own site.
developers.openai.com · November 3, 2026
Verified
Cro Ux
Baymard's documented average online cart abandonment rate is 70.22%, averaged across 50 studies (page updated 22 Sep 2025). Use about 70% as the default baseline when no store data exists, and measure the store's own rate before claiming improvement.
baymard.com · November 3, 2026
Verified

Free and hosted

Same engine, two ways to run it

	Open source	Whalyom Cloud
Price	Free, MIT	Per site, per month
Runs on	Your Claude Code or Codex	Our servers, around the clock
Agents, skills, commands, rules, knowledge	All of them	All of them
Command Center	Local, on your machine	Online, any device, English and Persian
Set up by	You	Us, from your site's access

Works with

Claude CodeAgents, skills, commands, workflows, the MCP server

CodexSkills, commands as prompts, AGENTS.md

Any agentAGENTS.md and the Agent Skills format

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